One might think Tidal was going down, but you are very mistaken. With Jay-Z as the president and Desiree Perez on board, Tidal remains solid and going strong more than ever.
Desiree is one of the executives in the ROC Nation. She works under the leadership of Juan Perez, her husband. She has also worked with Jay-Z for over twenty years. It is laughable to work with someone closely and fail to have a close relationship. This is not the case with Desiree as she has formed a strong bond with Jay-Z as well as other prominent artists in Tidal.
Perez has strong negotiating skills and her close business associate believe she is a deal maker. The Tidal artists have received a lot of help from Desiree. She acts as the bridge between them and clients. Notably, she was at the forefront in big deals negotiations for Rihanna, TI, Beyoncé, and Kanye West among others. For instance, she was responsible for negotiating and closing Rihanna’s deal with Samsung as well as Beyoncé’s formation tour.
Des has vast experience in the entertainment industry and plays a fundamental role in helping the artist with the business side of the music. She is the one responsible for bringing and maintains customers in the Tidal. Besides, Desiree helps Jay Z in the signing of lucrative multi-million-dollar deals. Des helped Jay to transition from rapping to music streaming.
Tidal company was founded in the late nineties before Jay buying it in 2015. It specialized in selling ringtones, interactive games, and horoscopes among other systems. Aspire owned the company by then. He later sold some of these services to mobile networks. The organization partnered with some of the European mobile phone giants as a way of distributing the Tidal services across the world via cell phones.
Seven years ago, Tidal created a music streaming service. The aim was to enhance the quality of the videos and audios consumed by the customers. Tidal video and audio streaming became the talk of the state as many people became passionate about it.
Tidal has experienced financial and management challenges in the past. However, that changed when Rapper Jay-Z decided to buy the company. Jay acquired the company as it matched with one of his companies and it had a bright future.
Jay-Z ensured that firm succeeded by employing qualified managers, working with Desiree as well as other top artists. Currently, the company has developed an app for customers to stream their favorite music.
Read more here: https://www.ft.com/content/d3d28480-d334-11e6-9341-7393bb2e1b51