Sparks Before the Fourth of July

Building a business is a difficult process that results in failure for the vast amount of small business owners, and this failure occurs rapidly. This very dire fact means that most businesses fail within their first three years of starting. Small business owners comprise the largest realm of entrepreneurship although the mega rich get the credit. There is much to consider even before starting an entrepreneurial endeavor, and even these factors that are present before a business starts can prevent success in many cases. In order to become an entrepreneur, these initial steps and many more must be forded in order to make dreams reality. There are steps, but there are no shortcuts or streamlined processes. However, there is some sage advice that will prevent easy mistakes because it is often oversight in the minutia of a business that sinks many endeavors. Learn more:


One of the most common mistakes is failure to research the common mistakes made by other entrepreneurs in the chosen business path that derails most of the start ups in the field in order to avoid them. It is also important to remember that the education process is ongoing. Every market changes and failure to keep up with these changes can derail a business at any level, or any business that is experiencing any level of success. Research is probably the most important part of the pre-planning process also, it allows budding entrepreneurs to set a course for their business that is at least feasible. Learn more:


Before you open your doors, it is important first to research the structure of your business. In order to structure the business successfully, research beyond the common LLC structure. This seems to be the simplest business structure to list your business, but there are many different business structures that may be more appropriate and beneficial both in profit and for tax purposes. This will determine somewhat what the tax burden for your business will be including state, federal, property, income and if necessary, payroll taxes. In fact, this sector of planning may determine if the business is feasible at all, but at least it will before much expenditure in time energy and money is made. Learn more:


However, having a mentor is probably the greatest determinant of success because inside information is hard to obtain because competitors are not in the business of helping their opponents succeed, and make no mistake, others in the business are competitors. Marc Sparks is one of those successful entrepreneurs that bucks the trend. He improved my business, not in person but because he is always granting interviews and otherwise disseminating information in order to help budding entrepreneurs like I once was.



Norman Pattiz Discusses The Results Of A New Edison Research Study

Norman Pattiz and Tom Webster have unveiled the results of a major research study done on the PodcastOne Network. Mr. Pattiz is the executive chairman of the PodcastOne Network. Mr. Webster is the vice president of strategy at Edison Research.

The results that they will be releasing will include a thorough analysis on the effects of brand lift after a product or service was advertised on the Podcast One Network. In the research study five different brands across five different categories took part. This was the first such study done done in 2016 that measured pre and post brand lifting after the airing of podcast advertisements.

Overall, the effects of the PodcastOne marketing seemed to have a positive or upward effect on brand lift. Participants of the study were asked questions about brands, products and services before a campaign was launched.

they were then asked a series of questions after they had been exposed to the campaign for about 4-6 weeks on podcasts. Here is a summary of the results unveiled by Norman Pattiz of PodCast One and Tom Webster from Edison Research.

After the marketing campaign, 60% of respondents said they could recall a specific brand of grocery items. This was a small increase of about 7% before grocery products were marketed on the podcast. Product awareness for financial services showed a significant increase of about 47% when compared to before a marketing message was played.

Automobile aftermarket products had an increase of awareness of 37%. Lawn and garden products also showed a major increase in awareness with 24% of those surveyed saying they now recognized a certain brand in that category. Learn more about Michael Lacey:

The favorability of automobile after market products increased by 15% after they were marketed on PodcastOne. 6% more people were more likely to use a lawn and garden product after it was marketed on a podcast. The biggest increases in the study were for the recognition of campaign specific messages. This had an increase of 60% for automobile after market products and an increase of 76% for casual restaurants.

Norman Pattiz says that the results of the Edison Research study prove that podcast advertising can increase brand recognition significantly. It can also serve as a highly effective way to increase the recognition of specific campaign messages that are often lost in other advertising mediums. Norman Pattiz is the founder of PodcastOne. He has also founded radio broadcasting company, Westwood One.

Beverly Hills Auto: Is a Used BMW Worth your Investment?

One challenge that many people face when looking to purchase a vehicle would be deciding what type of car to buy. Should they go for the brand new, average vehicle or the used, luxury BMW?

There are a multitude of reasons why buying a used BMW at Beverly Hills Auto Group would be a better investment than any other vehicle you could purchase, the main reason being depreciation. When you buy a new car, in the first few years it depreciates extremely quickly. After a few years, it levels off. You could be getting more with your money buying a used BMW, because the depreciation has already leveled off and you will buy the vehicle for what it is truly worth. What is driving around in a Honda compared to basking in the wealth of a BMW convertible?

One place that a used BMW could be purchased would be Beverly Hills Auto Group. Beverly Hills Auto Group lends out pre-owned luxury cars at a competitive price, ensuring that you get as much as you can for the money that you put in. Beverly Hills Auto Group is so confident that their vehicles run perfectly, they encourage you to bring mechanics along and check. They might even have your favorite car for a fraction of the cost.


Getting Help With Expert Litigator Karl Heideck

Are you involved in a lawsuit and want to find a way out of it? Talking to a skilled litigator may be your best bet. Karl Heideck has years of experience as a litigator and can help your case succeed. But what exactly does a litigator do?

What Do Litigators Do?

Litigators are those lawyers who pursue lawsuits and civil law. However they also do a wide variety of other tasks, such as investigating the circumstances around a lawsuit, creating pleas for each case, working pre-trial moments, working on settlements during the trial, and even figuring out appeal arguments if a case is thrown out of suit or denied.

A good litigator is the kind of person you want in your legal corner because they will stop at nothing to help you win your case. They’ll pull no punches at your opponent and find a way to help you win, all within legal boundaries. Think of them as a highly intelligent and driven bulldog to get a feel for how they can help you.

Who Is Karl Heideck?

Mr. Heideck is an attorney that works on compliance and risk management in the greater Philadelphia area. He currently works for Hire Counsel, but has been with Pepper Hamilton LLP and Conrad O’Brien in the past. Educated at Temple University, Mr. Heideck has years of experience as a litigator and fully understands the necessary process.

One of his biggest skills is working on complex securities fraud and banking litigation, providing a skilled insight into the type of laws that dictate this legal area. His years of experience have brought him into contact with a wide variety of cases and have made him someone that you can trust to provide you with real litigation skills.

Deciding On Litigation Need

If you’re sitting on a potential lawsuit and trying to decide if litigation is necessary, talk to Mr. Heideck. He can help sort through your suit claims, help get your legal ducks in a row, and provide you with the expert advice and litigation skill you need to get justice if you’ve been wronged.

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Bringing Fine Wine to the Public

The Traveling Vineyard is a company that has its main building set up in the town of Ipswich, Massachusetts. The company is an organizer of wine tasting and has been operating in the industry of direct sales since the summer of 2001.

The company took the first steps in its line of work with an in-home wine tasting. The wine that was being taste-tested was fine wine, and ever since that event, the company of The traveling vineyard has been growing steadily.

The purpose of the organization of the Traveling Vineyard is to make the experience of wine-tasting more available to the public. The experience of wine-tasting usually includes somewhat of a ceremony, and it also has the sense of an elegant gathering of connoisseurs that requires knowledge and skill, and above all, money. The Traveling Vineyard makes it less ”stuffy” and a lot more relaxed. The company focuses on providing an enjoyable experience to the public during which people can enjoy the varied tastes and learn about the grapes that have been used and the methods of production.

The Traveling Vineyard has a team of experts who have the responsibilities of wine guides. The wine guides educate people about the different types of wine, the place of origins, the production methods, and so on. They demystify fine wine and make it more approachable of an experience.

The wine guides are various people who come from all walks of life. Some are moms; other are retired teachers or wine hobbyists who have been fascinated with fine wine and all there is to it. By applying to become a wine guide at the official website of the traveling vineyard, one meets many new people, both shares their knowledge about wine and learns from others. The experience is unique and one of the best parts is that one gets to sip exquisite wine and relax in a friendly circle of people who share the passion or at least the interest of the fine drinks.

The Traveling Vineyard has become quite successful and has helped provide amazing experiences for their clients.

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More Business Deals for Damac Properties

Hussain Sajwani doubles up as the Founder and Chairman of Damac Properties in Dubai. Damac is a global property development company. Hussain Sajwani founded Damac Properties in 2002, a move that was compelled by the desire to earn billions and not millions. This was a time during which the government of Dubai allowed foreigners to own property.

Hussain took the advantage to build property because he saw non-emirates as his potential clients. His first time in the real estate business saw him selling units in his 38-storey building in 6 months even before the construction began.

After graduating from the University of Washington, Hussain worked as a contracts manager in GASCO, which is under Abu Dhabi National Oil Company. Afterward, began his career as an entrepreneur in 1982, when he started operating a food service business where he supplied food to National oil workers at Abu Dhabi. He also offered catering services to the U.S Military during the Iraq war. Hussain still owns the food catering business as a reminder of where he started.

In 1990’s, way before he founded and became the Damac owner, Hussain had built several hotels that were intended to accommodate people traveling to Dubai to do business. Damac Properties deals in the development of luxury residential apartments, and hotels. To deliver exemplary products and services, Damac partners with recognized lifestyle and fashion brands. Today, Damac has development projects in Dubai, Doha, Abu Dhabi, Amman, Jeddah, Beirut, and London.

Hussain Sajwani is a very visionary and has exemplary entrepreneurial skills which have seen Damac Properties grow extraordinarily. He is among the top 100 influential Arabs in the world. He can transfer business ideas in to cooperate reality. He is an expert in property development, property marketing, finance, legal and administration.

Hussain is also successful in the capital and global equity markets. He has investment portfolios securities regionally and globally, which means the Hussain Sajwani family has large business network.

In 2013, Hussain Sajwani and Donald Trump started a business relationship while building Trump’s two international golf courses in Dubai. In January 2017, Hussain reported that they were looking to more business deals with Trump’s real estate firm. The collaboration was to be enhanced through Trump’s three children; Ivanka, Eric and Donald Junior.

Damac Properties has been involved Philanthropy work. An example is when Hussain Sajwani, the Damac Properties Chair gave a check of two million towards the campaign of clothing less fortunate children round the globe.

Making Health A Priority With Lifeline Screening

Your health is extremely important and it is equally important that you take the steps needed to make sure you are always healthy. One way to ensure constant good health is to go for preventative health check-ups. Preventative health screenings are important for your overall health. With a preventative screening, you get the opportunity to catch something before it becomes a serious matter. We all want to be around for our families and preventative medicine is the way to do that. There is a medical company that performs preventative health care screenings that help people with the specific screenings that they need. Lifeline Screening is a company that performs several different types of preventative care screenings. The company works with their patients to tailor a health plan to ensure they get the health screenings that they need. The clinical team at Lifeline Screening are experts in their field and they have an amazing bedside manner.

Lifeline Screening is committed to quality and accuracy. Their mission is to give people knowledge of their own health. The company works with patients to make them aware of any underlying health conditions that they had no idea about. Lifeline Screening is the leader in health screenings that are community-based. They are the leader of this sector in the United States. Lifeline Screening has three types of preventative screenings, ultrasound screening, electrocardiograph screening, and blood screening. Each screening tests for different things.

The conditions that Lifeline Screening screen for include, thyroid cancer, prostate cancer, osteoporosis, aortic aneurysm, lung cancer, heart disease, congestive heart failure, type 2 diabetes, high blood pressure, elevated liver enzymes, and chronic kidney disease.Lifeline Screening is a great company that puts the control in the patients’ hands. This company gives patients the tools they need to make sound health decisions. People are healthier and wiser with Lifeline Screening.

Why Fabletics Works

Kate Hudson’s Fabletics has succeeded where many other business ventures have failed before her. The subscription/membership model is not always viewed as an up-market concept and many brands have not been able to bridge this perception. Ms.Hudson has made it easy for her customers to find the best products and the Fabletics website even has an online quiz that enthusiasts can use to determine which products are best for their needs. Ms. Hudson has hit the proverbial home run with her cute and coveted workout and streetwear!


Fabletics has grown to be a major player in the increasingly popular athleisure market segment. The brand is deemed aspirational and a desired addition to the active person’s wardrobe. The subscription service allows members to constantly refresh their athleisure options and try out new and varied designs and fits. The brand also offers local events and pop-up concept stores that increase the feeling of community surrounding the brand. At the present moment, there are almost 20 stores located in several regions throughout the United States. These stores encourage both members and non-members to visit and about 25% of shoppers who are not members sign up before leaving the store.


The Fabletics business model calls for more stores to be built and to continue the reverse showrooming concept. It is impressive that this relatively new brand has succeeded against online behemoth Amazon where much more established clothing retailers have failed. The brand has created a true sense of community amongst its members and through its local events, it gives subscribers the opportunity to learn about new products and meet other Fabletics enthusiasts.


Today’s retail landscape is fraught with many pitfalls and there are daily news stories surrounding the hardships that many established brands are facing. By offering an aspirational product that is deemed high quality and by making it easy for customers to get new products through the subscription service, Fabletics has found a large amount of success in a very challenging environment.


Check out their quiz today and see what type of Fabletics enthusiast you are! The products can be bought both online and at any pop-up concept shop or local event in your area even if there is not a traditional shop in your city. This brand is poised to become a mainstay in the athleisure market segment and its constant product innovation will keep customers pleased and returning for more.