Bernardo Chua has become a world renowned expert in sales and marketing mostly from the success of Organo Gold. In December 2015, Chua launched a rewards program that was meant to benefit independent distributors and retail customers of Organo Gold. He cited the program, called Preferred Customer, as a business model that would help with diversification. The biggest benefit that customers will get with the program is savings because they will have exclusive access to Organo Gold product specials and promotions. Besides that, customers and distributors can also take advantage of the support system that will be made available in the form of expert representatives. The program also aims to improve the customer service available for retail clients and independent distributors.
According to Bernardo’s Facebook, he is based in Canada and started Organo Gold in 2008 to bring the benefits of Ganoderma to the public. Ganoderma Lucidium is a mushroom that has been at the forefront of traditional Chinese medicine for ages. The fungus possesses antioxidant qualities and is also excellent for the immune system. Bernardo Chua saw the potential of marketing Ganoderma; and therefore, concentrated on providing it in products such as tea, coffee, hot chocolate, and other beverages. Over the years, Organo Gold products have increased in variety to cater to the lively lifestyles of its consumers.
With the marketing and sales expertise of Chua, Organo Gold Gourmet Coffee has become one of the most notable names globally. The privately held company is currently providing the benefits of Ganoderma in over 35 countries across the world. One way that Chua has been able to market Organo Gold is through the Independent Distributor network where people buy products in wholesale then sell for a commission. Presently, the company has over a million distributors worldwide. Under the leadership of Chua, Organo Gold has grown into one of the top Direct Selling businesses and its compensation plan offers more opportunities for distributors.
Bernardo Chua’s success at Organo Gold has not gone unnoticed with 2015 bringing him and the company prestigious awards. He received the Dangal ng Bayan Award, which is a tribute to world-class Filipino achievers and products. Organo Gold bagged the People’s Choice Award for Number 1 Global Network Marketing Company and another for Best Gourmet Organic Health Coffee. Be sure to follow the man on a mission on Twitter, where he can be found @OGBernie.