WAX (or the Worldwide Asset eXcahange) was created as a decentralized platform for virtual asset trading. Participates in the marketplace buy and sell assets such as in-game items or game assets. The platform has seen significant growth since it’s release. As WAX grows, they’ve had to overcome some technical challenges.
One example is how to safeguard the WAX Token and Virtual Asset Bond. WAX found an answer by utilizing a multilayered governance approach that is regulated by token holders themselves. These token holders are called Transfer Agents, and are supervised by committees known as guilds. The magic of this system is that if the Transfer Agents don’t do what is expected of them, their financial assets will be at risk.
Another key advancement by WAX is the integration of fractionalizing physical items. Allowing users used to own a fraction of an expensive piece of memorabilia, such as a baseball signed by Babe Ruth, or an original Mozart painting. By incorporating physical items, WAX services see an increase to both value, potential users, and increased security of the physical item.
The President of WAX is Malcolm CasSelle, an entrepreneur as well as CIO of OPSkins. Malcolm was brought on in 2017 due to his overall experience and his expertise at running technology companies. Mr. CasSelle also holds a bachelor’s degree in Computer Science from MIT as well as a master’s degree from Stanford in the same field. Being fluent in English, Japanese, and Mandarin Chinese is also factored into WAX’s hiring choice.
Malcolm CasSelle has an extensive background. Starting in 1995, Mr. CasSelle co-founded and then served as CTO for NetNoir, an Afrocentric culture focused media production website. Afterwards from 1998 to 2002, he was the Vice President of Pacific Century CyberWorks (PCCW), which is a Telco service provider headquartered in Hong Kong. From 2006 to 2013 Malcolm CasSelle served as a director of Hong Kong-based Capital Union Investments. Malcolm has a few other achievements and job experience (not included here), before finally joining WAX in 2017.
Norman Pattiz and Tom Webster have unveiled the results of a major research study done on the PodcastOne Network. Mr. Pattiz is the executive chairman of the PodcastOne Network. Mr. Webster is the vice president of strategy at Edison Research.
The results that they will be releasing will include a thorough analysis on the effects of brand lift after a product or service was advertised on the Podcast One Network. In the research study five different brands across five different categories took part. This was the first such study done done in 2016 that measured pre and post brand lifting after the airing of podcast advertisements.
Overall, the effects of the PodcastOne marketing seemed to have a positive or upward effect on brand lift. Participants of the study were asked questions about brands, products and services before a campaign was launched.
they were then asked a series of questions after they had been exposed to the campaign for about 4-6 weeks on podcasts. Here is a summary of the results unveiled by Norman Pattiz of PodCast One and Tom Webster from Edison Research.
After the marketing campaign, 60% of respondents said they could recall a specific brand of grocery items. This was a small increase of about 7% before grocery products were marketed on the podcast. Product awareness for financial services showed a significant increase of about 47% when compared to before a marketing message was played.
Automobile aftermarket products had an increase of awareness of 37%. Lawn and garden products also showed a major increase in awareness with 24% of those surveyed saying they now recognized a certain brand in that category. Learn more about Michael Lacey: https://members.nationalgeographic.com/359861042336/
The favorability of automobile after market products increased by 15% after they were marketed on PodcastOne. 6% more people were more likely to use a lawn and garden product after it was marketed on a podcast. The biggest increases in the study were for the recognition of campaign specific messages. This had an increase of 60% for automobile after market products and an increase of 76% for casual restaurants.
Norman Pattiz says that the results of the Edison Research study prove that podcast advertising can increase brand recognition significantly. It can also serve as a highly effective way to increase the recognition of specific campaign messages that are often lost in other advertising mediums. Norman Pattiz is the founder of PodcastOne. He has also founded radio broadcasting company, Westwood One.