Nathaniel Ru and his friends had difficulties tracing healthy and fun restaurants during their stay at Georgetown University, Washington, D.C. They established an eatery on M Street to solve this condition. Six years down the line and the café has become a chain of restaurants.
Finding the tavern space was hard since the landlord was not willing to rent it out. She asked them to bring a detailed business plan showing their experience and financial abilities. Read more: Nathaniel Ru | Dynamic Dialogues and Sweetgreen Entreprenuers | Fortune
Nathaniel Ru saw it as a blessing to get the space when she agreed to rent them. The landlord mentored the three potential entrepreneurs, and they appreciate her contributions.
Theresa Dold, digital marketing head, stated that Sweetgreen was started with a reason. The entity has a juice line different from the salad sales. The organization focuses on being smart, social, and local. Sweetgreen is after making a positive impact on the hospitality sector. It attracts customers by serving the quality meals at reasonable prices. Learn more about Nathaniel Ru: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
The Sweetgreen upholds the firm core values and serves the surrounding community without discrimination. The brand plans and actions have become part of its culture. Their lifestyle is flexible and depends on the trending issues. It pools its resources together to make an impact to the market.
They are keen on what the competitors are serving to make sure they remain on top of the game. The three committed founders are embracing technological mechanisms to ease the functions of the chain of hotels and increase its accuracy.
Use of Technology
Sweetgreen has introduced electronic payment methods where it allows its clients to make payments via the phone, credit cards, or cash. The mobile payment application is simple to install and use.
The food bar adopted these methods to protect their customers. Buyers get a chance to redeem accumulated points for using the mobile app.
About Nathaniel Ru
Nathaniel Ru attended Georgetown University in 2007 for a degree in Finance. In the same year, Ru and his two friends started Sweetgreen, a casual seasonal kitchen. They aimed at acquiring their supplies from the local farms and producers. They first located it in Georgetown.
The team founded Sweetlife, the largest food and music festival. Over20, 000 people attend the event and feature both high profile and cutting-edge musical artists. Food is prepared by top chefs, local purveyors, farmers, and food trucks. Sweetlife restaurants embrace good-living, community, sustainability, and health and well-being.