Incorporate Olympic Valley Sets Sights Forward


According to the Reno-Gazette-Journal, Andy Wirth, the chief executive officer of Squaw Valley Ski Holdings, has been fighting a two-front war, battles dealing with the drought in California and Olympic Valley incorporation.

For many years, the ski resorts and hotels in Olympic Valley have had a lot of business prosperity. Squaw Valley Ski Resorts, the parent company of Squaw Valley Resort and Alpine Meadows, is currently one of the most prominent ski resorts in the United States, and this resort was the one that hosted the Winter Olympics in 1960. But according to Wirth, things have not been the same for more than five years.

Squaw Valley Resort and other similar businesses near Tahoe benefited from the storms and constant precipitations that would allow winter resorts to do business for longer periods of time. Now, Squaw Valley opens late in winter, and each year, mother nature has become harsher. Such climate changes are also affecting other businesses, such as bars and cafes, which depend on the clientele of Squaw Valley Resort as well.

But Wirth also had to deal with the possible incorporation of Olympic Valley, home to Squaw Valley Resort. Fortunately, this problem was under the control of the chief executive officer. And after spending hundreds of thousands of dollars fighting the incorporation, those supporting the incorporation seized in their efforts. For the successful business man, this fight actually meant something greater.

According to Wirth, if Olympic Valley would have been incorporated, every single business and local resident would have been affected as well. Taxes would have incremented, increasing the prices of products and services offered by businesses. The local residents also depend on certain services, such as road maintenance. Other communities also utilize resources provided by Olympic Valley, and they depend on them too. Now that Wirth has dealt with the incorporation attempt, he wants to help the local communities in regards to transportation services.

Wirth has been in the mountain resort and hotel industry for almost three decades. He was been the president and chief executive officer of Squaw Valley Ski Holdings since 2010. He holds a degree in science from the University in Colorado, and for many years he has been involved in philanthropic acts. He is the founder of Special Warfare Warriors, an organization that provides support to the Navy SEAL Foundation. Last year, he organized a team for the IRONMAN at Lake Tahoe. He did it in order to honor Navy SEALs. More information can be found about Wirth at and