If you thought makeup was just makeup, then you’ve never tried on Lime Crime cosmetics. This is not makeup for the faint of heart; it’s bold, sexy and highly pigmented. The colors are strangely beautiful, too. Consider Cement, Squash, Raven, Peacock, Metallic Gold or Alien Green lipsticks.
Lime Crime CEO and founder, Doe Deere, has never gone for anything typical. Even as a young girl growing up in her native Russia, she enjoyed playing with wild hues and her whimsical imagination. When she later moved to New York City, her unique creativity flourished, dabbling in a rock band, sewing clothing for a fashionable Ebay store and learning to carve her own niche in the world.
In an interview with IdeaMensch.com, Doe Deere talked about launching Lime Crime in 2008, after having difficulty in tracking down vibrant cosmetics she liked wearing. She decided then, that she would create her own brand and did so fearlessly. She wasn’t sure the concept would fly, but to her amazement, Lime Crime was embraced by young women and men around the world.
The makeup is strong, in your face and designed for the modern woman. Not only do her beautiful lipsticks, eye shadows and liners enhance one’s beauty, but these quality pigmented cosmetics also empower those who put them on.
Doe Deere believes that there are many kinds of beauty here in the universe, and that if someone wears metallic gold lipstick or one in bright peacock blue, it is really alright. For far too long, society has told women which makeup is proper and which ones are not. Doe Deere doesn’t share that philosophy. In fact, her beauty mission is spelled out clearly at her shopping website’s About Us page:
“I make makeup for girls and boys like me, who live life unapologetically. Lime Crime is freedom to be you!”
Lime Crime’s Instagram page has becomes one of the stand-outs of social media, already picking up 2.4 million followers and growing rapidly. Doe Deere believes that e-commerce is the way to fly when trying to elevate a brand and the products you believe in. She actively engages her major global fan base, and they share inspirational Lime Crime selfies.
Selling tons of lipstick online might sound impossible, especially when women have had to rely on the product merely swiped on a blank piece of paper or crushed. Lime Crime found a better way, and everyone can thank Doe Deere for the innovation. It’s showing the shade as an “on-lip” lipstick swatch, shown on the actual lips. It’s pretty genius; check it out here at LimeCrime’s shopping website.
Lime Crime is also sold in popular brick and mortar stores like Urban Outfitters.
Learn more: http://www.doedeere.com/