Kate Hudson’s Fabletics has succeeded where many other business ventures have failed before her. The subscription/membership model is not always viewed as an up-market concept and many brands have not been able to bridge this perception. Ms.Hudson has made it easy for her customers to find the best products and the Fabletics website even has an online quiz that enthusiasts can use to determine which products are best for their needs. Ms. Hudson has hit the proverbial home run with her cute and coveted workout and streetwear!
Fabletics has grown to be a major player in the increasingly popular athleisure market segment. The brand is deemed aspirational and a desired addition to the active person’s wardrobe. The subscription service allows members to constantly refresh their athleisure options and try out new and varied designs and fits. The brand also offers local events and pop-up concept stores that increase the feeling of community surrounding the brand. At the present moment, there are almost 20 stores located in several regions throughout the United States. These stores encourage both members and non-members to visit and about 25% of shoppers who are not members sign up before leaving the store.
The Fabletics business model calls for more stores to be built and to continue the reverse showrooming concept. It is impressive that this relatively new brand has succeeded against online behemoth Amazon where much more established clothing retailers have failed. The brand has created a true sense of community amongst its members and through its local events, it gives subscribers the opportunity to learn about new products and meet other Fabletics enthusiasts.
Today’s retail landscape is fraught with many pitfalls and there are daily news stories surrounding the hardships that many established brands are facing. By offering an aspirational product that is deemed high quality and by making it easy for customers to get new products through the subscription service, Fabletics has found a large amount of success in a very challenging environment.
Check out their quiz today and see what type of Fabletics enthusiast you are! The products can be bought both online and at any pop-up concept shop or local event in your area even if there is not a traditional shop in your city. This brand is poised to become a mainstay in the athleisure market segment and its constant product innovation will keep customers pleased and returning for more.
Did you know that Shea butter has many uses? It can be used for dry skin, eczema, wrinkles, stretch marks and can even condition your hair and moisturize your scalp. Shea butter can also be used as a base to make your own lotion or even lip balm.
EuGenia Shea is a family company started by former Wall Street analyst, Naa-Sakle Akuete. She named the company after her mother, EuGenia, who is a business woman herself. EuGenia who was born to a Ghanaian midwife named Comfort, now known as Grandma Sunshine. By the year 2000, EuGenia was making use of Grandma Sunshine’s best kept secret, which is raw, unrefined Ghanaian Shea Butter. Naa-Sakle runs the company that provides EuGenia with the shea nuts. EuGenia works with all-female cooperatives in northern Ghana and provides above-average wages and job training to the workers, many of whom are mothers themselves.
Pure Shea butter from EuGenia Shea contains many antioxidants along with vitamins A and E for all your moisturizing needs. Shea butter is a luxurious present you can give to someone or even treat yourself. We all need pampering from time to time and this product can certainly do that. EuGenia Shea offers a way to mix and match fragrances so everyone can find something to their liking. When considering purchasing Shea butter for your skin or hair, then EuGenia Shea would be the company to choose so that you can be sure you have the purest form of Shea for all your needs.
Every woman deserves to have nice clothes that they can wear every day, and they can use the Fabletics line to make sure they look great in something that is really simple. The best part of this is that most women can go with Fabletics, and they will learn all those options when they are reading about it in Marie Claire. Marie Claire wanted to know why the clothes at Fabletics are so attractive to active women, and they learned a lot.
Read more on: Kate Hudson Fabletics Interview 2016
There are a lot of people who want to make sure that they have something that they can get into and out of easily. There are a lot of clothes that women can wear, and they can learn which clothes work best once they have picked them all out. It should be easy to get all these things done from Fabletics, and it should be easy for these women to get dressed when they are making different stops during the day. Making all these stops is very easy, and the only good way for this to work is for women to find interchangeable clothes.
Women can actually pack all these clothes away easily, and they will learn how to change easily during the course of the day with their blog. The day will not drag on because women can wear essentially one outfit that is very easy to change, and they can go with the skirts, tops and other accessories that work for them. Women can do everything from tights and a sports bra to an athleisure dress that makes her look amazing.
Doe Deere was born and grew up in Russia and moved to New York when she was 17. Doe describes herself as being ambitious and imaginative. She always had big dreams and wanted to become a musician, which she did when she was in New York. Being a musician taught Doe to appreciate those that supported you – such as attending her concerts. She feels she was always an entrepreneur, even at a young age. When she was 13, she would see temporary tattoos to her classmates. Temporary tattoos were just a novelty then, but she made them cool by wearing them and insisting it was okay. Although she lived in Manhattan for a while, she considered Brooklyn her home/stomping ground. Doe associates her time in New York with her band, which is where she met her husband. They were both song writers and learned to collaborate. They worked well together in the band and things grew from there.
Does loves bring and vibrant colors. She was unable to find those colors back in 2008, so she began to make her own. She is seen sporting vibrant hair colors, expressing her true inner-self. She feels that make up should allow you to express yourself and be true to who you really are as a person, not cover it up. In the beginning, she was surprised to see so many woman gravitate towards those same vibrant colors.
Expansion is one way that a business can gauge their level of success. When a business needs to open new stores to meet consumer needs it typically indicates that sales are high. This is the case for Fabletics. Their line of active wear is in high enough demand that the company is planning on opening 100 new stores over the course of the next 3 to 4 years.
Facebook has them as a clothing line that dedicates its sales to yoga and active wear. They use easy to wear, comfortable styles that are available in a wide range of sizes. Styles vary as well. One can find basic colors, patterns, and even florals.
The core base of Fabletics sales have been the internet user. Until recently the brand sold their goods solely online. With rising sales and more customer interest they have bravely forged into the brick and mortar arena.
The hopes is that consumers will visit the stores and try on the clothes. This will allow for a more interactive experience with the brand. While in the store the consumer will be informed as to the online format. This will include a briefing of the VIP membership as well as the monthly subscription options.
As reported on Racked, Fabletics has had some complaints from customers. The company has stated that they have addressed the issues head on. Forbes has reported that these complaints have seriously dropped off, and the Better Business Bureau also states that there are no serious complaints about the company. All issues are immediately addressed and steps are taken to eradicate them.
This is probably why Fabletics is opening brick and mortar stores while even the parent company Just Fab are still remaining solely on the internet format. Helping consumers to make the choice to shop with one business over another takes consumer satisfaction and a dedication to customer service.
Another way that Fabletics is enhancing consumer confidence in their brand is to increase the information offered on their site. Their FAQs section is enlarged to offer more information on purchases, returns, and even memberships. They are doing what they need to in order to clear up any confusion.
Offering a great product is also a way in which Fabletics is moving ahead of their competitors. Quality fabrics and a dedication to high quality production is how they remain at the top of their game. Whether they are loved or hated Fabletics is gaining ground in the garment sector and are the force to be contended with. Check out their YouTube