The Growth of Waiakea Bottled Water Company

Bottled water is not a popular drink among the consumers though it is necessary. The main reason why consumers shy away from it because of plastics, which account for a higher percentage of pollution. Most of the bottled water is filtered city water. This is not the case with Waiakea  Water.

According to Crunchbase, Ryan Emmons, who is a native of Santa Barbara, California, got an idea of starting Waiakea Water after realizing a big hole that was not explored by many.

During their occasional summer and winter stays in Hawaii, he noticed that the water on the Island was a bit different to the ones offered in the major cities. For this reason, he and his college friend, Matt Meyer ended up forming this business back in 2002. At that time, Emmons was still at the University of Southern California. He was just 22 years old.

The business grew by 4000% back in 2015 and saw its market share grow as well. This all happened in a short period of 3 years after its formation. Emmons has credited three aspects to the exponential growth of the business in such a short period.

The first reason for this growth is the content of the water itself. Coming from molten ice and rain, and dripping through the Mauna Loa volcano where it is filtered.

This results in the water exposure to minerals such as Magnesium, Potassium, Sodium and Calcium. The water also boasts of containing 30mg of silica. All these minerals are important and useful to our bodies. The water also has a pH ranging from7.8 to 8.8, which is naturally occurring.

The business is also eco-friendly where most of the resources used are recyclable materials. The packaging is also made of polyethylene terephthalate, which is 100% recycled and uses an outstanding 85%, less energy than plastic.

The business has also been involved in social work where it has partnered with PumpAid which is a charity organization that helps people in Africa get access to clean drinking water. For every bottle the business sells, they can donate 650ml of clean water.

According to Emmons, a successful combination of these three factors has made the growth of the business possible. The business has managed to lease a well in Hawaii for the next 99 years. They are planning to build a new manufacturing facility and have launched in two more continents.

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